Do It Zero
Making climate action simple, visible, and rewarding.
Do It Zero helps people and organisations act on their climate impact. We created a minimalist identity design system and gamification mechanics that make progress feel tangible.
- Client
- Do It Zero
- Industry
- ClimateTech
- Services
- Identity Design, Design System, Gamification
Tags
- Branding
- Gamification
- Climate Tech
The challenge
Climate action is important but abstract. People struggle to see the effect of individual actions, and motivation fades without feedback.
Our scope
We designed the brand identity and its design system, and developed gamification patterns that reward consistent, positive action.
Identity
Minimal by design.
A pared-back identity reflects the brand's mission of reduction. The system is simple enough to apply consistently across product, marketing, and communications.
Gamification
Progress you can feel.
Goals, streaks, and milestones turn individual actions into visible progress, giving people a reason to return and keep going.
Key solutions
What we delivered.
- /01
Minimalist identity system
A focused visual language that stays consistent across every channel.
- /02
Reusable design system
Foundations and components that let the team build quickly while staying on-brand.
- /03
Motivating gamification
Mechanics that make climate progress visible and reward sustained action.
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Let's talk
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