Yume Labs
All case studies

Good Flows

Making conversations with AI feel as natural as a swipe.

Good Flows is a consumer app built around conversations with AI. We designed a mobile experience where gesture, not menus, carries the user from one exchange to the next.

Client
Good Flows
Industry
Conversational AI
Services
AI Experience Design, Mobile UX/UI, Interaction Design
Good Flows cover

Tags

  • Conversational AI
  • Mobile UX
  • Consumer Tech

The challenge

Chat-first AI products tend to default to a text box and a scrolling log. For a consumer audience on mobile, that pattern is slow to learn from, hard to revisit, and does little to keep people coming back.

Our scope

We owned the end-to-end mobile experience: onboarding, the core conversation loop, and the interaction model that ties them together, along with the visual language that gives the product its calm, focused character.

Approach

Designing the interaction model first.

Before drawing screens we mapped the moments a user actually needs from an AI conversation: getting started, responding, reviewing, and moving on. Each became a gesture-driven state rather than another button.

Swipe interactions let users advance, revisit, or branch a conversation with one thumb, keeping the AI response at the centre of the screen and the controls out of the way.

Onboarding

A first step that meets users where they are.

Onboarding picks up the device's system language and confirms the user's language and comfort level up front, so the very first AI exchange is already personalised.

Key solutions

What we delivered.

  1. /01

    Gesture-led conversation flow

    Swipe patterns replace stacked menus, so moving through a conversation feels continuous rather than transactional.

  2. /02

    Personalised from the first screen

    Language and level are captured during onboarding and shape every AI response that follows.

  3. /03

    A calm, focused visual system

    A dark, low-distraction palette with soft gradients keeps attention on the content of each exchange.

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