Experience is the New Moat.
Innovation is the New Marketing.
High-potential global brands trust Yume Labs to drive customer conviction, investor interest, and media momentum by setting apart their AI, Embedded, Mobile, and Web products through deeper user research, product innovation, and experience design.
AI Opportunity Mapping
Identifies and prioritizes AI opportunities within the client's design process. Using AI tools, the team analyzes data to uncover patterns and strategic areas for AI intervention, ensuring investments align with business goals and maximize ROI.
AI Strategy & Consulting
Guides businesses through AI integration in design processes, enhancing efficiency and innovation. This service includes assessing current practices, identifying AI opportunities, and developing a tailored AI roadmap with implementation steps and ongoing support.
AI Designing & Prototyping
Leverages AI to automate tasks, generate design variations, and create interactive prototypes. The process involves analyzing user data, predicting trends, and developing AI-driven models for testing functionality and usability before full-scale development.
AI Design Sprint
An accelerated, collaborative process that combines AI and human creativity to solve design challenges in 5-7 days. The team ideates, prototypes, and tests AI-driven solutions, ensuring innovative and feasible designs through rapid prototyping and user testing.
User Research
We use robust qualitative methods to empathize and collect actionable insights about users’ needs, preferences, and pain points to make informed product decisions.
Competitive Research
Analyse strengths, weaknesses, strategies, and market positioning of competitors to make informed strategic positioning of your product.
Heuristic Evaluation
Evaluate and design your product against a set of recognised usability principles or heuristics, typically derived from established usability guidelines or best practices.
Usability Testing
Test and refine your product before it hits the market. We use a proven methodology to identify usability issues, collect qualitative and quantitative data, and determine the participant’s satisfaction with the product.
Design Thinking
Design by keeping the user and business objective at the centre stage of innovation. Problem-solving that emphasises understanding the user’s needs, iterative development, and collaborative, interdisciplinary teamwork.
Design Strategy
Integrate user insights, market research, and business goals into a coherent framework that drives innovation and ensures successful outcomes for your business.
User Stories
Understand and capture the requirements of a system or product from the perspective of its users. Each user story is a short, simple description of a feature or functionality that provides value to a specific user type.
User Flows
Map the steps a user takes to complete a specific task within a product or service. By visualising these steps, teams can identify potential bottlenecks, improve the user experience, and ensure that users can achieve their goals efficiently.
Information Architecture
Organising, structuring, and labelling content in an important part of user experience. Help your users find information and complete tasks efficiently with a robust Information Architecture of your product.
Wireframes
Capture the basic structure and flow of a product with wireframes in the early stages of the design process. Focus on the layout, functionality, and placement of elements on a page, without getting into the details of design or styling.
Interaction Design
Bundle your solution through an impactful interaction layer, crafting meaningful and effective communication between users and products.
Visual Communication
Capture your users attention and communicate your message effectively through enriching and thoughtful graphics, images, symbols, and typography.
Discover how we strategically innovate, collaborating with you to shape your brand's future.
Innovate
- Define Hypotheses
- UX Research
- Create User Personas
- Create User Journey Maps
- Define Pain Points
- Define User Stories
- Design Thinking
- Rapid Prototyping
Implement
- Task Flows
- User Flows
- Information Architecture
- Layout
- Wireframe Design
- Product Branding
- Design System
- Interaction Design
- Visual Design
Improve
- Experience Strategy
- UX/UI Audit
- User & Usability Testing
- Product Analytics
- UX/UI Updates
- Documentation
- Development Reviews
Selected Projects
![project](/_next/static/media/good-flows.f49b5d2f.webp)
Good Flows
Unique swipe gestures to drive the Next in conversational mobile experience for AI.
![project](/_next/static/media/giesecke- devrient.e888799c.webp)
Giesecke + Devrient
Experience research & innovation for the Next in Cashtech embedded application GUIs.
![project](/_next/static/media/book-my-pooja.9a24f21d.webp)
BookMyPooja
Fresh Hindu religious services ecommerce experience for the Next in Spiritualtech.
![contact-us](/_next/static/media/bg-background.521faace.webp)
HubNxtDoor, SV Complex, Kothnur Main Road, 7th Phase, J.P. Nagar, Bengaluru 560078, Karnataka, India