Do It Zero

Yume Labs helped Do It Zero - a Climate-Tech startup, craft and refine a visual brand identity that fully captures and expresses the true essence of the brand’s vision, mission, and values. The brand guideline and its implementation in the website, custom graphics, and templates communicated the brand’s global ambitions across all brand touchpoints and became a key lever in its fundraising journey.

Services

UX/UI Design, Identity Design, Product Development

Platform

Web

Delivered

Jan-22

grade grade grade grade
"Yume Labs' design expertise was impressive."
clutch
- Amit Pandey,
Founder & CEO, Do it Zero
Problem
Statement

The ability to fully capture and express the true essence of Do It Zero’s vision, mission, and values in its visual brand identity, while designing for the brand's global ambitions to disrupt the Climate-Tech market.

Project
Scope

The Yume Labs team worked closely with Do It Zero’s Founding CEO and his council of advisors, bringing an integrated approach to Identity Design with expertise across Marketing, Design, and Engineering to ensure the final output met business and branding goals.

Identity Design &
Custom Graphics
Website
UX/UI Design
Website
Development
Identity Design

We converged upon the brand's visual identity after multiple iterations in collaboration with the client team. The final concept includes two major components - "the protective hand" depicting conservation and "the leaf shape" depicting Nature. The two components come together in the logo composition to represent the alphabet "Z" which stands for zero.

Brand
Palette

The sea and the forests represent the two biggest carbon sinks helping maintain our planet’s equilibrium. Hence, they became natural allies in Do It Zero’s mission to help Humanity reach zero emissions and made their way into the brand palette.

PRIMARY COLOR
SECONDARY COLOR

Logo
Development

Hand

Two protective hands showing conservation

Leaf

The leaf represents the essence of Nature

Zero

The zero represents the goal of zero emissions

The two extremities of "Z", highlighted in blue, are also derived from sections of the symbol for zero.

Design
Exploration

The sea and the forests represent the two biggest carbon sinks helping maintain our planet’s equilibrium. Hence, they became natural allies in Do It Zero’s mission to help Humanity reach zero emissions and made their way into the brand palette.

Custom
Graphics

Nabarun Bhowmick, Chief Design Officer at Yume Labs, conceptualized multiple elements in bold lines and gradients, representing the varied animate and inanimate aspects of nature in the unique iconography and graphic style developed for Do It Zero.

Website
Design

We crafted a fresh and playful look and feel for the Website UI, applying the brand colors in a minimal and consistent way to the illustrations and iconography across the website.

Marketing
Collaterals

The brand guidelines were further implemented across collateral templates, ensuring a consistent brand experience across touchpoints.

CONTACT US

All personal data you share is securely encrypted, access controlled, and stored with us solely for the purpose of responding to your enquiry. We find spam annoying and will not send you automated marketing emails.

Email

discover@yumelabs.com

Phone

+91-9810675713

Address

Koramanagala, Bangalore, KA - 560047, India