SimpliContract is a SaaS-based and AI-powered end-to-end enterprise contract lifecycle management platform. It helps organizations accelerate revenue, reduce risk, improve compliance, reduce expenses and boost productivity.
UX/UI Design, Identity Design, Product Development
The brand’s website is a key asset in educating prospects and generating leads. SimpliContract wanted to reimagine and simplify their web experience to prepare for its global expansion after closing its seed round.
The Yume Labs team worked closely with SimpliContract’s VP of Marketing, bringing an integrated approach to UX/UI Design with expertise across Marketing, Design, and Engineering to ensure the final output met business and branding goals.
We created new graphic elements for the brand identity that align with the existing brand guidelines and the demands of the Legal Tech user persona, while further elaborating upon the brand’s essence and messaging.
Application of new brand elements to various areas of the new website UI.
Our main objective in this phase was to make the experience of discovering and interpreting features of the SaaS platform as simple and engaging as possible.We leaned on infographic compositions as a key element to convey ideas in a lucid manner, while maintaining the structured and formal feel of a Legaltech B2B product website.
We developed a thorough understanding of the product messaging and marketing goals in collaboration with the SimpliContract Marketing team. This drove the personas and user journeys that were ultimately translated into the wireframes. The optimal information architecture, usability heuristics, and user flows were introduced at this stage.
All salient features were clustered together under five major heads that can be selected by the user to view the details in a nested fashion, in keeping with the principles of progressive disclosure.
Each feature has a header text with an associated image, making it easier to consume the message in an engaging fashion. The interaction involves hovering the mouse pointer over a card or tapping it to reveal the detailed information.
The UI was further improved by introducing consistency in color, custom graphics, and typography application in alignment with brand guidelines.
We designed a complete set of custom UI elements with defined behaviors that were applied consistently throughout the website.
Top Nav Bar
Custom illustrations were created to lucidly communicate complex technical concepts in an abstracted and simplified manner.
"This was a unique opportunity to help define the look and feel of a rising B2B tech brand with global ambitions. The biggest obstacle ended up being the need to communicate the nuances of Legal Tech to lawyers. Having a cross-functional project delivery team made it easy for me as a designer to interpret the business requirements and paint a clear persona of the end customer's decision-makers and communicate the platform features effectively through custom graphics."
Koramanagala, Bangalore, KA - 560047, India